DESIGN LAW EDUCATION ON THE GO
DESIGNERS
Protect & Sell
Your Designs with Confidence.
Cutting-edge online courses in Design Law for Creatives who seek a roadmap for success in the competitive world of Product Design.
Summer Workshop • June 4—August 26 •
Summer Workshop • June 4—August 26 •
New ideas are free for the taking.
Don’t keep them under wraps. There’s a solution.
DESIGN LAW protects the imagination and creativity that turns ideas into the products that make the world a more beautiful and harmonious place.
The Design Law Workshop
DESIGN LAW JUST FOR DESIGNERS
Design Law is a long-term intellectual property strategy that uses patent, copyright, and trademark law to protect the appearance of 3D and certain 2D products throughout their commercial life.
Introducing the DESIGN LAW WORKSHOP, an interactive online course that gives designers the opportunity to explore this critical business tool.
Under the personal guidance of coach Flann Lippincott, you will design and take a Virtual Product and Brand through the Design Law journey from idea to market. These are the steps that you would use in your own business to ensure that you have every tool at your disposal to combat infringement, counterfeits, and unfair contracts.
You will apply design-specific copyright, trademark, trade dress, design patent, contract, and management principles to your Virtual Product and Brand. This will teach you how to protect your ideas, technical drawings and models, molds, prototypes, finished products, marketing materials, and business relationships. And since you will be coached by an attorney-educator, you will practice how to develop strong, respectful relationships with the attorneys that you use in your own venture.
After you cross the finish line of the DESIGN LAW WORKSHOP, you will know how to lower your risks and costs and increase revenue and peace of mind with every product launch.
DURING THE DESIGN LAW WORKSHOP YOU WILL:
INCREASE CONFIDENCE
In negotiations by practicing how to protect your ideas in a mock product pitch
See how strong IP protection enhances your wallet and peace of mind if your design is infringed
REDUCE COSTS
By knowing how to avoid misunderstandings and litigation with business partners
Implement no-cost management practices that can save your business when disputes arise.
STAY OUT OF TROUBLE
By learning how to avoid infringing the intellectual property rights of others
Iterate your assignments with your coach to internalize the lesson at a level that’s appropriate for you
Meet Your Coach
Flann brings over a decade of experience founding and managing an international luxury consumer products company, with a focus on global sales and collaborations across various sectors.
The Power of Law
I created Get Traction to help designers take control of their intellectual property assets, work more efficiently with their attorneys, earn the respect of business partners, and keep competitors at bay.
As a former CEO in product design, I learned firsthand the importance of legal understanding in protecting designs and maximizing revenue. After a costly oversight in a licensing agreement, I immersed myself in law, earning two degrees and specializing in intellectual property and contracts. I went on to help designers tap into the power of law and avoid the legal mistakes that I had made in my own business.
The law is an essential tool that any designer can learn how to use.
—Flann Lippincott
-
Design Law is for anyone in any industry who creates commercial products with a distinctive appearance. Military, medical, automotive, footwear, electronics, furniture, lighting, toys, sports equipment, sculpture … you name it, as long as the product design is distinctive, or novel, or original, there are overlapping intellectual property regimes that can provide multiple layers of design protection for the long term through a thoughtful design law strategy.
-
Only a handful of U.S. intellectual property (IP) attorneys know how to apply patent, copyright, and trademark law to a product design. This is because IP attorneys typically work in 2 silos: copyright/trademark or patent/trademark. They aren’t equipped to explain Design Law as a strategic approach to design protection.
Design Law requires knowing the critical filing dates of all three fields of IP law, as well as how each field applies to product design. When (not if) a talented designer’s product becomes a worldwide home-run hit, it will be copied. Timely IP protection makes the difference between reaping the rewards or giving it all away.
The DESIGN LAW WORKSHOP gives designers a roadmap to follow to ensure that they get the appropriate IP advice at the right time.
-
Contracts are the lifeblood of business because they establish the rules and expectations of a commercial relationship. Designers who understand their contracts reduce the risk of making expensive mistakes such as giving away their IP forever, receiving nominal royalties due to a vague definition of “net sales,” or taking responsibility for the other party’s negligence. Ouch!
The DESIGN LAW WORKSHOP introduces the fundamental contract terms that all designers - whether they wholesale, retail, or license their products - must know to ensure long and fruitful sales relationships.
-
Designers who do not protect the appearance of their products leave them vulnerable to exploitation by competitors, with little recourse against infringement and counterfeiting.
However, designers who incorporate Design Law into their businesses will have leverage against companies that free-ride on a design’s commercial success. There’s nothing like a thicket of IP protection to get an infringer to pay up quick, which keeps legal costs low.
The DESIGN LAW WORKSHOP illustrates the power of strong Design Law protection as it plays out in the marketplace.
Get Behind the Wheel of Your IP
-
Your dream client wants to license your designs worldwide. It's a game-changing opportunity, but fear of legal complexities leads you to sign without understanding the terms. Suddenly, you've unknowingly given away your intellectual property, risking financial loss and limiting future opportunities. Sophisticated companies expect to negotiate, yet many designers lack the know-how. Without knowing what questions to ask, you're vulnerable to one-sided agreements and potential harm.
It’s time to take the wheel and get control of the most important asset of your business—your intellectual property—and the contracts that carry your IP on its journey through the twists and turns of the marketplace.
The 12-week DESIGN LAW MASTERCLASS will empower you with essential legal knowledge, minimizing business risk and maximizing your revenue. Don't let legal uncertainty hold you back from realizing your dreams.
The Winning Mindset
It’s time to get a grip with
GET TRACTION.
Sign up below!
Where the Rubber Meets the Road
SUMMER WORKSHOP
Course Dates
June 4
– August 26, 2025
Course Day
Wednesdays
Course Time
3:00pm
– 5:00pm EDT
→ 2 hour Live Classes with Q&A
→ Weekly Interactive Assignments
→ 1:1 Coaching
Enterprise Partners
GET TRACTION courses are customizable and available for license to design schools, technical programs, companies, and in-house counsel teams, as well as in-person presentations.
